The Decision Gateway for Airline Pricing & Revenue

Transforming market chaos into real-time revenue opportunity.

ReluGroup is a real-time intelligence gateway that improves your existing revenue tech stack, transforming fragmented signals into explainable, profitable decisions.

Key benefits

Connectivity.
Context. Control.

A unified supernode that ingests fragmented signals
and returns governed, millisecond decisions.

Universal Connectivity

Connects every API from GDS and NDC to social events and competitor data - into a single supernode.

Context-Aware

Pricing that reacts to the real world (events, disruptions, trends), not just historical booking curves.

Explainable AI

No black boxes. Every price recommendation comes with a clear "why" for full human control.

Milliseconds, Not Hours

Reduces manual analyst work by 4 hours daily. React to market shifts instantly.

3-4 hours

Daily capacity returned to pricing analysts.

How it works

Scalable pricing decisions informed by market context

We synthesise multi-format signals across channels and APIs into a unified market state, enabling confidence-gated, risk-adjusted interventions at scale.

ReluGroup in center connected to inputs on left: Data, APIs, MCPs, LLMs, Events, and outputs on right: Explain, Confirm, Publish, Refine, Customise.
Solutions

Beyond Pricing

Smiling woman with curly red hair wearing a green blazer typing on a keyboard in a bright office with large windows and colleagues working in the background.
Smiling woman with curly red hair in green blazer typing on a keyboard in a modern office with coworkers.
Smiling red-haired woman in a green blazer typing on a keyboard in a bright modern office with large windows and coworkers in the background.
Solutions

Beyond Pricing

Willingness-to-Pay

Historical averages miss individual customer context. Real-time behavioral signals measures WTP with confidence.

Offer & Order Orchestration

Dynamic offers are real-time. Traditional pricing engines weren't built for this level of complexity. Future offers requires more sophisticated decisions.

Market Aware Decisions

Revenue management system and pricing engines under/over estimate current market reality. Intelligence layer refines the pricing strategy to maximise the revenue outcome

Leadership team

Built by Airline Leaders.

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Leila Benab
Founder & CEO

Ex-Air New Zealand, AI Strategy

Portrait of an older woman with short gray hair wearing a blue blazer and top, standing indoors with a blurred background.
Julia Sattel
Strategic Advisor

Former President, Amadeus

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Bill McKimm
Commercial Director

Ex-CCO, easyJet

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Alexandra Avandanei
Executive Advisor

Ex-CRO, Wizz Air

Get in touch

Interested in knowing more? Let's talk.

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