The Decision Gateway for Airline Pricing & Revenue

Transforming market chaos into real-time revenue opportunity.

ReluGroup is a real-time intelligence gateway that improves your existing revenue tech stack, transforming fragmented signals into explainable, profitable decisions.

Key benefits

Connectivity.
Context. Control.

A unified supernode that ingests fragmented signals
and returns governed, millisecond decisions.

Universal Connectivity

Connects every API from GDS and NDC to social events and competitor data - into a single supernode.

Context-Aware

Pricing that reacts to the real world (events, disruptions, trends), not just historical booking curves.

Explainable AI

No black boxes. Every price recommendation comes with a clear "why" for full human control.

Milliseconds, Not Hours

Reduces manual analyst work by 4 hours daily. React to market shifts instantly.

3-4 hours

Daily capacity returned to pricing analysts.

How it works

Scalable pricing decisions informed by market context

We synthesise multi-format signals across channels and APIs into a unified market state, enabling confidence-gated, risk-adjusted interventions at scale.

ReluGroup in center connected to inputs on left: Data, APIs, MCPs, LLMs, Events, and outputs on right: Explain, Confirm, Publish, Refine, Customise.
Solutions

Beyond Pricing

Smiling woman with curly red hair wearing a green blazer typing on a keyboard in a bright office with large windows and colleagues working in the background.
Smiling woman with curly red hair in green blazer typing on a keyboard in a modern office with coworkers.
Smiling red-haired woman in a green blazer typing on a keyboard in a bright modern office with large windows and coworkers in the background.
Solutions

Beyond Pricing

Willingness-to-Pay

Historical averages miss individual customer context. Real-time behavioral signals measures WTP with confidence.

Offer & Order Orchestration

Dynamic offers are real-time. Traditional pricing engines weren't built for this level of complexity. Future offers requires more sophisticated decisions.

Market Aware Decisions

Revenue management system and pricing engines under/over estimate current market reality. Intelligence layer refines the pricing strategy to maximise the revenue outcome

An open letter

Airlines deserve control

Pricing is not a tactical exercise, it is a strategic discipline.

Airlines deserve to stay in control of their strategy, their competitive position, and their revenue potential. Yet too often, fragmented data and slow tooling force reactive decisions.


At ReluGroup, our vision is to equip airlines with the intelligence to anticipate demand shifts, act with precision, and stay ahead - not catch up.


We exist to turn market complexity into confident, explainable decisions that strengthen resilience and unlock revenue others leave behind.

Leila Benab

Founder & CEO

Leadership team

Built by Airline Leaders.

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Leila Benab
Founder & CEO

Ex-Air New Zealand, AI Strategy

Portrait of an older woman with short gray hair wearing a blue blazer and top, standing indoors with a blurred background.
Julia Sattel
Strategic Advisor

Former President, Amadeus

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Bill McKimm
Commercial Director

Ex-CCO, easyJet

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Alexandra Avandanei
Executive Advisor

Ex-CRO, Wizz Air

Get in touch

Interested in knowing more? Let's talk.

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